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Casa Freschi Ragazzi
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Ragazzi is an Italian word meaning 'young people'. And the Ragazzi wine is made for a younger market than Casa Freschi's previous offerings. Fresh, fun 'drink now' wines for a new market. The Ragazzi labels play on the 'fun and games' theme and incorporate silk screen style illustrations of traditional games played in parks - skittles and bocce. Energetic typography carries the information.