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Therepia Branding
Graphic
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The Therapia Tree symbolises firm foundations, balance and an ability to be flexible to reach out and be active. The idea behind the logo is that of the Tree-of-Life. Therapia - a healing centre that promotes 'getting the most out of life'. The idea grew in strength by the memory of lying beneath a tree and gazing up at the foliage above in a state of relaxation. By working with Therapia a client can experience all of these physical benefits. A series of photographic and illustrative elements carry through forming a strong identity.